The Real Estate Pipeline Board: What Agents Put on the Wall (and What Stays in the CRM)

The short answer: a real estate pipeline board is a dry-erase board on your office wall with one row for every deal and a column for each thing you need to see at a glance: the client, the address, the price, where the deal stands and what happens next. It does not replace your CRM. It shows the deals in motion right now, so you and your team can see them without opening a screen. Ours start at $150 for a 15-row clear acrylic board.

We made the first Real Estate Pipeline Board and have designed thousands of them since, so we have seen what agents keep on their boards and what they end up erasing. Here is what belongs on the wall, the columns to start with, and how to pick a size.

What goes on the wall and what stays in the CRM

Your CRM is the record of everything: every contact, email, document and past client. A wall board is the short list. It holds what you would otherwise reopen the CRM ten times a day to check. A good test: if it changes every week and you need to see it during a phone call, put it on the wall. If you only look it up once in a while, leave it in the software.

The columns to start with

Every agent tracks a little differently, which is why we customize the column titles for free. These are the columns we would start with, and most boards use six to eight of them.

• Client name. First column, every time.
• Buyer or seller. A short column, or split the board into a buyer side and a seller side.
• Property address. Give it room. On our pipeline boards the address space is 6″ wide.
• Price. List price or contract price.
• Status. Listed, under contract, pending, closed. One word you can update in a second.
• Lead source. Useful if you want to see which sources turn into closings.
• Key dates. Pick the deadlines you work to in your market, such as disclosures, due diligence, inspection, appraisal and closing.
• Next step. The one thing that moves the deal forward, written plainly.

Rows on our boards are 1″ tall, so short entries work best. If a column keeps overflowing, it probably belongs in your CRM instead.

Four layouts agents choose

The pipeline board. One row per deal, columns across the top. Our Real Estate Pipeline Clear Acrylic Board was our best-selling real estate board over the past year. If you work with both buyers and sellers, the two-section version splits the board in half.

The everything board. The Moving & Shaking board puts listings, sales goals, hot leads and sales volume on one board. It has four rows for hot leads and a row of houses you fill in as you close toward your goal, from 36 to 48 houses depending on size.

Separate buyer and seller boards. Some agents prefer two smaller framed boards side by side, one for buyers and one for sellers.

The goal chart. If the pipeline lives in your CRM and you only want the goal on the wall, a real estate goal chart lets you choose how many houses to fill in. We wrote about why a goal on the wall works.

Want to change the columns yourself? The pipeline board with column title stickers comes with 110 vinyl stickers, so you can set the columns the way you like.

You can see more finished boards on our real estate designs page.

How to pick a size

Count the deals and listings you have open in your busiest month and add a few rows of room. Here is the clear acrylic pipeline board by size.

The 35″ × 23″ board has the same number of rows as the 31″ × 23″ but wider columns, which helps if you write long addresses. The standard 48″ × 36″ board hangs on eight mounts; the thicker version is stiff enough to need only four. A colored marker set adds $30 to any size. Prices were checked in October 2026. The product page always shows the current price.

Clear, white or framed

• Clear acrylic is what most agents choose. It looks like part of the wall, and we print it on the back so the grid never wears off.
• White acrylic hides the wall behind it. The white pipeline board starts at $200.
• Framed costs less. The framed pipeline whiteboard starts at $180 for a 36″ × 24″ board, and you can change the columns later by swapping in a new printed poster.
• Want to use SOLD magnets? Our 1″ glass SOLD magnets work on our white magnetic acrylic boards, and on framed boards if you choose the magnetic surface upgrade.

Work in lending or escrow? We also make mortgage pipeline and escrow boards.

Ordering a custom board

Tell us your heading and column titles when you order. Changing them is free. We email you a proof within 1–3 business days, and the board ships 3–5 business days after you approve it. For your logo, send us an SVG or a high-quality PNG or JPG; there is an extra fee for adding it. For the full price list and how the process works, read what a custom whiteboard costs.

Questions we get asked

What is a real estate pipeline board?

It is a dry-erase board on your office wall with one row for each deal and columns for the details you check most, such as client, address, price, status and next step. It shows the deals in motion so you can see them without opening your CRM.

What columns should a real estate pipeline board have?

Most agents start with client name, buyer or seller, property address, price, status, key dates and next step. Lead source is useful if you want to see which sources turn into closings. We customize the column titles for free.

What size real estate pipeline board do I need?

Count the deals and listings open in your busiest month and add a few rows. Our clear acrylic pipeline boards range from 15 rows on a 23″ × 18.5″ board to 27 rows on a 48″ × 36″ board.

How much does a real estate pipeline board cost?

Our clear acrylic real estate pipeline boards cost $150 to $470 depending on size. White acrylic versions start at $200, and framed versions start at $180 for a 36″ × 24″ board.

Does a whiteboard replace my CRM?

No. The CRM keeps the full record. The board shows the short list you need to see every day: deals under contract, listings, hot leads, closing dates and your goal.

Can I change the columns later?

On a framed board, we can print a new poster with different columns for you to swap in. Acrylic boards are printed permanently, so plan your columns before you order, or choose the pipeline board with column title stickers and set the columns yourself.

Ready to set yours up?

Start with the Real Estate Pipeline Clear Acrylic Board, tell us your columns, and we will send you a proof. You can also browse all of our business boards.